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My Story

Success Coach/Cognitive Hypnotherapist for Leaders
High Achieving Women/Soulful Biz for Entrepreneurs.
About Annie Ashdown


“Believe in yourself, you are the real deal”.
A rocky road to success

I come from a family of entrepreneurs, so the traditional life was never for me. Instead, I learned from the school of hard knocks and have subsequently gone through life making tons of mistakes and hitting many rock bottoms.

I was a successful child model and experienced extreme bullying at school which caused me to feel anxious, depressed and insecure. I lacked confidence, had chronic low self-esteem so betrayed myself by shrinking to fit in with others.

I’ve always been a hard worker and determined to achieve success. But when I did, I had a persistent, often internalised, fear of being exposed as a fraud. I never felt confident enough to raise my game and take my life to the next level of success.

Many more challenges followed. I had a scarcity mindset, lost both my parents and was cheated on by my live-in long term partner (with my childhood best friend no less!). I also suffered further bullying in the workplace, a best friend and partner took his own life and I faced serious health challenges.

Yet, as I survived each problem, I learned how to build resilience, create an inner strength and manage anxiety. My confidence skyrocketed.

Learning valuable lessons

In the mid 90s, having worked in TV and as an entrepreneur for many years, I hit yet another rock bottom. Shortly after climbing back on my feet I was headhunted by a multi-millionaire entrepreneur asking me to set up a business in my area of expertise. I was paid handsomely, provided with a personal driver and a team of staff and, during that time, was introduced to a master coach in LA.

In 2001 I hired that master coach for six months and my perspectives and mindset changed profoundly. I got comfortable with knowing how to face discomfort and make changes and face my demons.

I learned how to be my own leader.

Feeling the fear

I took a brave leap of faith and left the glamorous, highly paid world I was living in to become a psychotherapist.

After a few years I decided to change track.

By now I was flat broke. I took a HUGE risk and maxed out my credit cards to train as a master coach, clinical hypnotherapist and high level intuitive.

Success in my new field didn’t happen overnight.

No one understood the term ‘coaching’. It was a rare phenomenon in UK.

I bought a bunch of flowers, stuck them on my lounge table and drove to a few local health stores and gyms with some flyers to stick on their pin boards. I told everyone that would listen that I was a coach. I emailed all my friends and connections and prayed the phone would ring.

It was a very nerve-wracking time.

Bouncing back

Eventually business took off. I continued to invest in myself, to become the best version of myself I possibly could be. I had to walk the walk if I was going to could help others achieve success.

I worked hard from the ground up, continually hiring some of the world’s top coaches, teachers and mentors.

I’m still learning and growing and am passionate about teaching others what I learned the hard way. I want to help others avoid the years of struggle I had to go through.

Since then, I’ve worked with corporate professionals, business owners, change makers, high-profile entrepreneurs, high-profile personalities, ultra-high-net-worth individuals (UNHW), and those with a creative soul. I’ve been the resident coach on 15 episodes of an ITV 1 series and appeared as a guest expert on Channel 5, Sky 1 and Channel 4, along with BBC Radio.

I’ve appeared in such publications as The Sunday Times, The Financial Times, The Daily Telegraph, The Daily Mail, GQ, Gay Times, Huffington Post, Thrive Global, Red, Elle, Psychologies, Glamour, In Style,  Get The Gloss, Healthista, Top Santé, Women & Home and Marie Claire.

Reaching my goals

One of my goals was to have a book sat on the shelves of Waterstones. In 2011 my debut book Doormat Nor Diva Be appeared in all major branches of Waterstones. In 2014 my second book The Confidence Factor went further. Not only was it sat in Waterstones, but also featured in WH Smith’s top ten best-selling chart alongside The Best of Miranda by Miranda Hart and Our Band, Our Story by One Direction.

Next stop, my debut novel and part one of a trilogy, to be adapted for screen.

I want to help you release any limiting beliefs you have which are keeping you from stepping into your bold visions, dreams & goals.
If you want to increase your income, impact & influence, elevate your life & business beyond where it is right now…
It’s your time… Let’s talk NOW about how I can help you do this. Click here to schedule a FREE  discovery call.

Let me work my magic on you!


P.S You have nothing to lose and a whole lot to gain. My 1:1 coaching programs are backed by my 100% guarantee. If you feel that they do not help you in any way, simply email me for a fast and a courteous refund and you can continue to work with me for a further 3-6 months absolutely FREE.

Welcome to Annie Ashdown

What people say

Some of my happy clients