Hi, I’m Annie Ashdown

I’m a proud Londoner with a colourful past and a deep love for rooibos tea, French bulldogs, and bold orange lipstick. Over the years, I’ve worn many hats: editorial model, actress, headhunter for a famous entrepreneur, and TV executive.

Right now, I’m writing a satirical novel (terrifying and exhilarating in equal measure), because I know that stepping into the scary stuff is where the magic truly happens.

The very first time I said No without guilt, set a boundary, stopped shrinking to make others feel comfortable I knew I had to teach other women to do it too.

I spent years chasing people who excluded me or ignored me. I sold myself out many times to get into someone’s circle. I set myself on fire to keep others warm. I burned out, felt frustrated and resentful for many years.

When I learned how to stop giving my energy away to those who didn’t value me, I started to create space for something greater. The more I chose myself, the more I attracted people and opportunities that saw my worth without me having to prove it.

I am passionate about helping others remember they were never meant to shrink just to fit in. We were each meant to rise in our own light.

If that resonates with you, you’re in the right place.